Getting under the skin of purposeful, inspiring and helpful beauty brands to decode what sets them apart and how we design care into brand experiences
We ask ‘why?’ a lot, here at Dalziel & Pow we believe that asking ‘Why’ is the key to unlocking the power of experiences.
At D&P, we believe that presence means market share. We have been partnering with a growing number of digitally native brands who now recognise the benefit of physical spaces to connect better and serve their customers.
Our Insight Researcher, Emma Copping, decodes the influence Gen Z and TikTok has had on the beauty industry and how it’s affecting brands.
Is it time to rethink what you know about your customers? We reflect on previous work and look at how we engaged both an existing and wider audiences through behavioural or contextual insights.
Michelle Bower, our Associate Strategy & Transformation Director, believes that knowing if your brand is a painkiller, vitamin or candy is the key to deciding the most effective antidote to meet your customers' needs and ensu...
At D&P, we’re reimagining the role of branding and believe a brand’s proposition is expressed as its total experience
Our insight researcher and one of our strategists, went to London's latest immersive experiences to gain insight into what makes an immersive experience successful.
Isobel, one of our strategists, tackles the emerging trend, decentralisation of beauty and breaks down how brands cater for a changing consumer group.
Our strategy team has been immersing themselves in the 2023 trend forecasts and has chosen their top 5 to watch out for this year.
One of our strategists Isobel looks at how brands can help us help ourselves
Battersea Power Station has opened to the public and has been surrounded by hype and conversations about what an iconic destination could and should be.
Our insights researcher Emma went to the London Design Festival, here are her top 5 and why we should be paying attention to them.
Isobel, one of our strategists talks about the rise of curation within retail and how consumer are responding
How the Beauty Industry is continuing to be impacted by Gen Z’s love of TikTok.
Our Executive Creative Director contributes to Retail Week's ‘Future Formats: What lies in store for Physical retail’ report.
Senior Creative Strategist, Isobel Grad, visits the PlayHouse in Selfridges on a research safari and was interesting by its juxtaposition to traditional gaming and tech experiences.
David Wright discusses innovations across new flexible retail platforms and what this might mean for the 'new retail' landscape.
David Dalziel discusses new mall developments and whether this thinking can rekindle our love for the mall.
We’re excited by the creative possibilities, what’s your take on the Metaverse? More about why it should matter to you.
Key considerations for successful storytelling, as Communications Team Leader Matt Avery breaks down the importance of getting the basics right.
We're exploring how brands are harnessing the power of digital channels to connect with consumers in new ways. First up, we take a look at the latest web and app innovations.
We’ve been exploring how grocery brands can use digital tools, experiment with different formats and excite the senses in order to enhance the customer experience.
As we settle into this new pandemic era, brands are reassessing their own purpose and helping consumers to adjust to new ways of living and working.