Opinion

Dunelm brings ‘Joyful Living' to London

Dunelm, the UK’s leading home furnishing retailer, has unveiled its first-ever small-format store in Westfield London, marking an exciting step in bringing its much-loved brand to the capital.

By Dalziel & Pow

Posted 21. 01. 2025

Opinion

D&Pov: A New Era For Sport

We've explored 3 key trends that illustrate how 2024 has been a pivotal year for sport.

By Tony Smith

Posted 22. 10. 2024

Opinion

D&Pov: Transforming Healthcare

We’ve looked at 4 key trends that are changing the sector and creating a better future for healthcare.

By Bernadette Engel

Posted 12. 09. 2024

Opinion

Stop, Collaborate & Listen

In this edition of The Briefing, we explore next gen creativity and the power of collaboration between brave brands and Gen-Z. Thanks to Rowena and Amber for these contributions.

By Dalziel & Pow

Posted 18. 04. 2024

Opinion

Conscious Consumption

The latest edition of The Briefing, where we highlight key trends and share more on the ideas and insights that are driving innovation today.

By Dalziel & Pow

Posted 12. 02. 2024

Opinion

Trends to Watch in 2024

Our team has been delving into the latest trend forecasts for 2024 to equip themselves for the upcoming year and here are 4 trends to watch for in 2024.

By Dalziel & Pow

Posted 04. 01. 2024

Opinion

The Briefing - Best of 2023

We wanted to spotlight three of The Briefing trends that have stood out to us at D&P and to our clients in 2023

By Dalziel & Pow

Posted 31. 12. 2023

Opinion

The Secret Ingredient is ...Empowerment

Getting under the skin of purposeful, inspiring and helpful beauty brands to decode what sets them apart and how we design empowerment into brands and experiences.

By Sarah Hopkinson

Posted 15. 12. 2023

Opinion

Building trust with your audience

The latest edition of The Briefing, where we highlight key trends and share more on the ideas and insights that are driving innovation today.

By Dalziel & Pow

Posted 22. 11. 2023

Opinion

Unlocking Cultural Insights

..to better understand our clients' audiences and markets around the world.

By Dalziel & Pow

Posted 13. 11. 2023

Opinion

Bringing joy and playfulness

In this month's The Briefing, we're looking at how brands are bringing joy and opportunities to play, to better connect with their audiences.

By Dalziel & Pow

Posted 18. 10. 2023

Opinion

The Secret Ingredient is…Care

Getting under the skin of purposeful, inspiring and helpful beauty brands to decode what sets them apart and how we design care into brand experiences

By David Wright

Posted 14. 09. 2023

Opinion

Better insight leads to innovative shifts

The latest edition of The Briefing, where we highlight key trends and share more on the ideas and insights that are driving innovation today.

By Dalziel & Pow

Posted 06. 09. 2023

Opinion

Brands providing immersive escapism

The latest edition of The Briefing, where we highlight key trends and share more on the ideas and insights that are driving innovation today.

By Dalziel & Pow

Posted 30. 06. 2023

Opinion

Unlocking the power of experiences

We ask ‘why?’ a lot, here at Dalziel & Pow we believe that asking ‘Why’ is the key to unlocking the power of experiences.

By Dalziel & Pow

Posted 15. 06. 2023

Opinion

At D&P, we believe that presence means market share. We have been partnering with a growing number of digitally native brands who now recognise the benefit of physical spaces to connect better and serve their customers.

By Dalziel & Pow

Posted 25. 05. 2023

Opinion

Exploring TikTok's wider influences on everything

Our Insight Researcher, Emma Copping, decodes the influence Gen Z and TikTok has had on the beauty industry and how it’s affecting brands.

By Emma Copping

Posted 18. 05. 2023

Opinion

New Vision, New Ideas, New Customers

Is it time to rethink what you know about your customers? We reflect on previous work and look at how we engaged both an existing and wider audiences through behavioural or contextual insights.

By Dalziel & Pow

Posted 11. 05. 2023

Opinion

Prescribing the right experience

Michelle Bower, our Associate Strategy & Transformation Director, believes that knowing if your brand is a painkiller, vitamin or candy is the key to deciding the most effective antidote to meet your customers' needs and ensu...

By Michelle Bower

Posted 04. 05. 2023

Opinion

How to unearth your brand truth?

At D&P, we’re reimagining the role of branding and believe a brand’s proposition is expressed as its total experience

By Dalziel & Pow

Posted 13. 04. 2023

Opinion

Immersive experiences, a trend here to stay?

Our insight researcher and one of our strategists, went to London's latest immersive experiences to gain insight into what makes an immersive experience successful.

By Emma Copping

Posted 24. 03. 2023

Opinion

2023 Trend: The Decentralisation of Beauty & Fashion

Isobel, one of our strategists, tackles the emerging trend, decentralisation of beauty and breaks down how brands cater for a changing consumer group.