Opinion

Unlocking the power of experiences

We ask ‘why?’ a lot, here at Dalziel & Pow we believe that asking ‘Why’ is the key to unlocking the power of experiences.

Posted 15. 06. 2023

At D&P, we believe that presence means market share. We have been partnering with a growing number of digitally native brands who now recognise the benefit of physical spaces to connect better and serve their customers.

Posted 25. 05. 2023

Exploring TikTok's wider influences on everything

Our Insight Researcher, Emma Copping, decodes the influence Gen Z and TikTok has had on the beauty industry and how it’s affecting brands.

Posted 18. 05. 2023

New Vision, New Ideas, New Customers

Is it time to rethink what you know about your customers? We reflect on previous work and look at how we engaged both an existing and wider audiences through behavioural or contextual insights.

Posted 11. 05. 2023

Prescribing the right experience

Michelle Bower, our Associate Strategy & Transformation Director, believes that knowing if your brand is a painkiller, vitamin or candy is the key to deciding the most effective antidote to meet your customers' needs and ensu...

By Michelle Bower

Posted 04. 05. 2023

How to unearth your brand truth?

At D&P, we’re reimagining the role of branding and believe a brand’s proposition is expressed as its total experience

Posted 13. 04. 2023

Immersive experiences, a trend here to stay?

Our insight researcher and one of our strategists, went to London's latest immersive experiences to gain insight into what makes an immersive experience successful.

Posted 24. 03. 2023

2023 Trend: The Decentralisation of Beauty & Fashion

Isobel, one of our strategists, tackles the emerging trend, decentralisation of beauty and breaks down how brands cater for a changing consumer group.

By Isobel Grad

Posted 10. 02. 2023

Top 5 trends to watch in 2023

Our strategy team has been immersing themselves in the 2023 trend forecasts and has chosen their top 5 to watch out for this year.

Posted 09. 01. 2023

Fashion for Self-Optimization

One of our strategists Isobel looks at how brands can help us help ourselves

By Isobel Grad

Posted 07. 12. 2022

Battersea Power Station Review

Battersea Power Station has opened to the public and has been surrounded by hype and conversations about what an iconic destination could and should be.

Posted 31. 10. 2022

London Design Festival - 2022 Round Up

Our insights researcher Emma went to the London Design Festival, here are her top 5 and why we should be paying attention to them.

Posted 04. 10. 2022

'Curated' Retail' - The Joy of Discovery

Isobel, one of our strategists talks about the rise of curation within retail and how consumer are responding

By Isobel Grad

Posted 02. 10. 2022

Gen Z & TikTok's influence on Beauty

How the Beauty Industry is continuing to be impacted by Gen Z’s love of TikTok.

Posted 08. 09. 2022

David Dalziel talks with Retail Week

Our Executive Creative Director contributes to Retail Week's ‘Future Formats: What lies in store for Physical retail’ report.

Posted 18. 07. 2022

Learning from PlayHouse @ Selfridges

Senior Creative Strategist, Isobel Grad, visits the PlayHouse in Selfridges on a research safari and was interesting by its juxtaposition to traditional gaming and tech experiences.

By Isobel Grad

Posted 11. 05. 2022

New Retail - A more flexible Future?

David Wright discusses innovations across new flexible retail platforms and what this might mean for the 'new retail' landscape.

By David Wright

Posted 22. 04. 2022

What’s in store for the mall?

David Dalziel discusses new mall developments and whether this thinking can rekindle our love for the mall.

By David Dalziel

Posted 28. 02. 2022

Does the Metaverse matter?

We’re excited by the creative possibilities, what’s your take on the Metaverse? More about why it should matter to you.

By David Wright

Posted 03. 02. 2022

Brand storytelling - Where to start?

Key considerations for successful storytelling, as Communications Team Leader Matt Avery breaks down the importance of getting the basics right.

By Matt Avery

Posted 24. 01. 2021

Digital Innovation: How are brands leveraging Web & App?

We're exploring how brands are harnessing the power of digital channels to connect with consumers in new ways. First up, we take a look at the latest web and app innovations.

By Mickael Larcheveque

Posted 17. 12. 2020