Opinion

Opinion

Opinion

Prescribing the right experience

Michelle Bower, our Associate Strategy & Transformation Director, believes that knowing if your brand is a painkiller, vitamin or candy is the key to deciding the most effective antidote to meet your customers' needs and ensu...

MB
By Michelle Bower
Posted 04. 05. 2023
Opinion

Brand Storytelling

In this latest edition of The Briefing, we highlight the importance of authentic brand storytelling

Dalziel & Pow
By Dalziel & Pow
Posted 21. 04. 2023
Opinion

How to unearth your brand truth?

At D&P, we’re reimagining the role of branding and believe a brand’s proposition is expressed as its total experience

Dalziel & Pow
By Dalziel & Pow
Posted 13. 04. 2023
Opinion

Immersive experiences, a trend here to stay?

Our insight researcher and one of our strategists, went to London's latest immersive experiences to gain insight into what makes an immersive experience successful.

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By Emma Copping
Posted 24. 03. 2023
Opinion

Brands Prioritising Accessibility and Inclusivity

The latest edition of The Briefing, where we highlight key trends and share more on the ideas and insights that are driving innovation today.

Dalziel & Pow
By Dalziel & Pow
Posted 10. 03. 2023
Opinion

2023 Trend: The Decentralisation of Beauty & Fashion

Isobel, one of our strategists, tackles the emerging trend, decentralisation of beauty and breaks down how brands cater for a changing consumer group.

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By Isobel Grad
Posted 10. 02. 2023
Opinion

Brands Acting Generously

The latest edition of The Briefing, where we highlight key trends and share more on the ideas and insights that are driving innovation today.

Dalziel & Pow
By Dalziel & Pow
Posted 30. 01. 2023
Opinion

Top 5 trends to watch in 2023

Our strategy team has been immersing themselves in the 2023 trend forecasts and has chosen their top 5 to watch out for this year.

Dalziel & Pow
By Dalziel & Pow
Posted 09. 01. 2023
Opinion

Issue 54

Welcome to the last edition of The Briefing in 2022, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Emma C, David W, Paul, Leah and Ed for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 16. 12. 2022
Opinion

Fashion for Self-Optimization

One of our strategists Isobel looks at how brands can help us help ourselves

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By Isobel Grad
Posted 07. 12. 2022
Opinion

Issue 53

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Elena, Tiffany, Amrit, David W and Emma C for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 25. 11. 2022
Opinion

Issue 52

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Georgia B, David W, Ed, Isobel and Emma C for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 08. 11. 2022
Opinion

Battersea Power Station Review

Battersea Power Station has opened to the public and has been surrounded by hype and conversations about what an iconic destination could and should be.

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By Emma Copping
Posted 31. 10. 2022
Opinion

Issue 51

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Anna and Emma C for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 09. 10. 2022
Opinion

London Design Festival - 2022 Round Up

Our insights researcher Emma went to the London Design Festival, here are her top 5 and why we should be paying attention to them.

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By Emma Copping
Posted 04. 10. 2022
Opinion

'Curated'​ Retail' - The Joy of Discovery

Isobel, one of our strategists talks about the rise of curation within retail and how consumer are responding

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By Isobel Grad
Posted 02. 10. 2022
Opinion

Issue 50

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Paul and Emma C for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 16. 09. 2022
Opinion

Gen Z & TikTok's influence on Beauty

How the Beauty Industry is continuing to be impacted by Gen Z’s love of TikTok.

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By Emma Copping
Posted 08. 09. 2022
Opinion

Issue 49

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Paul, Emma C and Isobel for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 31. 08. 2022
Opinion

Issue 48

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to David W, Mick, Emma C and Leah for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 12. 08. 2022
Opinion

Issue 47

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Emma C, Mick, Paul, and Lottie for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 20. 07. 2022
Opinion

David Dalziel talks with Retail Week

Our Executive Creative Director contributes to Retail Week's ‘Future Formats: What lies in store for Physical retail’ report. 

Dalziel & Pow
By Dalziel & Pow
Posted 18. 07. 2022
Opinion

Issue 46

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Michelle, Emma, Mick, and David for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 29. 06. 2022
Opinion

Issue 45

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Michelle, Isobel, Emma, and David for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 25. 05. 2022
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