Yinka Ilori launched a pop-up store in Shoreditch, aiming to address the current creative state of retail despite the challenges it continues to face. His signature colourful display helps create a sense of hope and optimism for retail. https://bit.ly/3PwI3aw
The technology brand Nothing has opened its first-ever brand space that includes an immersive experience that can be programmed on the spot to display a constantly-revolving graphic story whilst also hosting clothing, design and audio collections. https://bit.ly/3Yl4WC9
JD Sports continues its ‘King of the Game’ campaign and transforms the shopfront of their Oxford Street store into a playable ‘JD ARcade’ game with help from Snapchat, to create the largest augmented reality filter of its kind. https://bit.ly/3j8svxQ
To get us in the Christmas giving spirit, Cadbury has created a Secret Santa service that allows anyone to send a free chocolate bar in secret, to someone special, if they find one of the brand’s Postal Service posters. https://bit.ly/3j1Rjr3
See more of our regular 'Briefings' here - https://bit.ly/3rylWGs
We are looking forward to sharing more innovations in 2023, especially as we will be evolving our Briefing to give you even more insight and analysis on key trends.