The Briefing

Issue 54

Welcome to the last edition of The Briefing in 2022, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Emma C, David W, Paul, Leah and Ed for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 16. 12. 2022

Amazon is following TikTok’s format with a new scrollable shoppable feed called ‘Inspire’ where US customers will be able to shop the products they see in real-time.

Amazon inspire screen shots

Yinka Ilori launched a pop-up store in Shoreditch, aiming to address the current creative state of retail despite the challenges it continues to face. His signature colourful display helps create a sense of hope and optimism for retail.

Yinka Ilori Pop Up Store Photo credit Ed Reeve 14 1 1536x1024
©Yinka Ilori

The technology brand Nothing has opened its first-ever brand space that includes an immersive experience that can be programmed on the spot to display a constantly-revolving graphic story whilst also hosting clothing, design and audio collections.

Https hypebeast com image 2022 12 nothing technology new store opening in soho london 1

JD Sports continues its ‘King of the Game’ campaign and transforms the shopfront of their Oxford Street store into a playable ‘JD ARcade’ game with help from Snapchat, to create the largest augmented reality filter of its kind.

Jdos 32

To get us in the Christmas giving spirit, Cadbury has created a Secret Santa service that allows anyone to send a free chocolate bar in secret, to someone special, if they find one of the brand’s Postal Service posters.

How does it work postal service

Lastly and keeping with the festive mood, a Christmas exhibition ‘Long Live the Christmas Tree’ at Harewood House is full of "traditionally untraditional" Christmas trees.

Long live christmas tree exhibition harewood house dezeen 2364 col 0
©Tom Arber

See more of our regular 'Briefings' here -

We are looking forward to sharing more innovations in 2023, especially as we will be evolving our Briefing to give you even more insight and analysis on key trends.

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