Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Paul and Emma C for these contributions.
The iconic aviation company, Pan Am who brought us the Boeing 747, has flown back into the picture but this time, they have returned as a fashion lifestyle brand and their new flagship store takes full advantage of their aeronautical roots. https://bit.ly/3Bq6bW2
‘Clarks Originals Tokyo’ is Clarks first ever concept store, the design reflects the minimalist aesthetic of the birthplace of the brand, Somerset, England. https://bit.ly/3qHAS3M
‘Don’t Don’t Yourself’, (no that’s not a typo…) is Pinterest’s new campaign, using humour to acknowledge the negative impacts of social media as the brand is repositioned to a different side of the internet, away from the likes and ‘doomscrolling’. https://bit.ly/3qMAEbz
Walmart is bringing AI to the everyday shopper, as they allow their customers to try on clothing at home. The technology derives from topographic mapping, meaning the clothes accurately fit onto the uploaded photo. https://bit.ly/3qGoscz
Uniqlo introduces the Re.Uniqlo Studio, a dedicated space within the Regents Street store, which operates on four core pillars, Repair, Remake, Reuse, and Recycle, allowing consumers to extend their clothes lives. https://bit.ly/3RMLNW1
Lastly Monopoly’s latest campaign, ‘fighting is good’ highlights the emotional skills and life lessons children learn from playing the board game. https://bit.ly/3xqEXxk
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Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.