Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Anna and Emma C for these contributions.
Dove’s new campaign is challenging the unrealistic female beauty stereotypes in video games. The brand's collaboration with technology companies stresses how there needs to be a more diverse and inclusive female representation of characters within the gaming industry. https://bit.ly/3Mam9Z0
Tesco has arrived on TikTok and goes viral with its first video as they give customers a chance to be the next 'voice of the checkout' at its self-service tills. https://bit.ly/3RHNuDh
Duolingo connects strangers through its new ‘Adoption Center’. Duolingo found that their family membership, is often unfilled and that not all their users can afford a membership, their solution allows strangers to adopt members and join their family membership for no extra cost. https://bit.ly/3Vkgcgj
The V&A’s new exhibition Hallyu! The Korean Wave, explores the loud, vibrant, constantly moving energy of South Korean culture. https://bit.ly/3V46te2
Lastly, meet BILL Nike's new trainer-cleaning robot. Nike's green mission to make their shoes last longer has led them to develop a ‘Bot Initiated Longevity Lab’ (aka BILL) which is designed to clean trainers to make them look brand new. https://bit.ly/3SIaCma
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Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
