Dove’s new campaign is challenging the unrealistic female beauty stereotypes in video games. The brand's collaboration with technology companies stresses how there needs to be a more diverse and inclusive female representation of characters within the gaming industry. https://bit.ly/3Mam9Z0

Tesco has arrived on TikTok and goes viral with its first video as they give customers a chance to be the next 'voice of the checkout' at its self-service tills. https://bit.ly/3RHNuDh

Duolingo connects strangers through its new ‘Adoption Center’. Duolingo found that their family membership, is often unfilled and that not all their users can afford a membership, their solution allows strangers to adopt members and join their family membership for no extra cost. https://bit.ly/3Vkgcgj

The V&A’s new exhibition Hallyu! The Korean Wave, explores the loud, vibrant, constantly moving energy of South Korean culture. https://bit.ly/3V46te2

Lastly, meet BILL Nike's new trainer-cleaning robot. Nike's green mission to make their shoes last longer has led them to develop a ‘Bot Initiated Longevity Lab’ (aka BILL) which is designed to clean trainers to make them look brand new. https://bit.ly/3SIaCma

See more of our regular 'Briefings' here - https://bit.ly/3rylWGs

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.