Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Georgia B, David W, Ed, Isobel and Emma C for these contributions.
Zara has announced: “Zara Pre-Owned”, a platform that allows customers the option to repair, resale and donate their clothes as part of their commitment to their circular future. The campaign will launch in-store, online and on their app in the UK. https://bit.ly/3fm8ylu
Love beer? Bath & Barley have opened the first beer spa in Belgium, where guests can soak in ‘beer baths’ a mix of hops, malt and medicinal herbs. https://bit.ly/3zWudIj
HomeGoods are reimagining the way we shop by allowing guests to keep items from their vacation for inspiration for their home in their new campaign in ‘House of HomeGoods’. https://bit.ly/3U7TG9m
What is being labelled as one of the biggest collaborations to date, Gucci x Palace. The collaboration shows Gucci reimagining their logo and house codes inspired by Palace’s influence they have on the ‘streets’. https://bit.ly/3t6ALAh
Lasty, Battersea Power Station has opened resulting in conversations about what new retail spaces and developments could be. We recently visited and reviewed, which you can read here. https://bit.ly/3SZxyNc
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Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.