The Briefing

Issue 52

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Georgia B, David W, Ed, Isobel and Emma C for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 08. 11. 2022

Zara has announced: “Zara Pre-Owned”, a platform that allows customers the option to repair, resale and donate their clothes as part of their commitment to their circular future. The campaign will launch in-store, online and on their app in the UK. https://bit.ly/3fm8ylu

Zara preowned2 1024x658
©Zara

Love beer? Bath & Barley have opened the first beer spa in Belgium, where guests can soak in ‘beer baths’ a mix of hops, malt and medicinal herbs. https://bit.ly/3zWudIj

Bath and barley spa hero 1704x959
©Bath and Barley Spa

HomeGoods are reimagining the way we shop by allowing guests to keep items from their vacation for inspiration for their home in their new campaign in ‘House of HomeGoods’. https://bit.ly/3U7TG9m

Homegoods deck 2022 1024x538
©HomeGoods

What is being labelled as one of the biggest collaborations to date, Gucci x Palace. The collaboration shows Gucci reimagining their logo and house codes inspired by Palace’s influence they have on the ‘streets’. https://bit.ly/3t6ALAh

PALACE GUCCI3
©Gucci x Palace

Lasty, Battersea Power Station has opened resulting in conversations about what new retail spaces and developments could be. We recently visited and reviewed, which you can read here. https://bit.ly/3SZxyNc

Screenshot 2022 10 31 at 16 36 12

See more of our regular 'Briefings' here - https://bit.ly/3rylWGs

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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