The Briefing

Issue 47

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Emma C, Mick, Paul, and Lottie for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 20. 07. 2022

Beauty Pie opened its pop-up concept store ‘Warehouse of Dreams’ allowing shoppers (members and non-members) to try products IRL that are normally only available online. An interesting brand we might have to revisit…

01 beauty pie
©Beauty Pie

An insight into the invisible digital dimensions of reality… Eternal Blue is a physical representation of live cyber-attack attempts at the University of Maastricht. The installation acts as a tangible reminder of the cyberattack they suffered in 2019.

02 enterial blue
©University of Maastricht

IKEA Kreativ is the latest in IKEA’s innovative digital thinking. Their new AI-powered app lets people see and interact with IKEA products in their homes, giving users a chance to try before they buy.

03 ikea ar

PayPal has rebranded to put people first. The identity redesign has ensured the brand becomes more inclusive, both to meet the ADA’s accessible design requirements and reflect their diverse user group.

04 paypal

Lastly, Plastique Mo Depo reminds us that toys aren't just for kids! The hybrid retail concept combines toys, fashion, and contemporary art held within a visually impressive reflective floating box designed like a gallery.

05 plastique mo depo
©Plastique Mo Depo

See more of our regular 'Briefings' here -

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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