The home of solutions - making DIY dreams a reality
Leroy Merlin is a French home-improvement and gardening retailer operating in 13 countries. While its large out-of-town stores have long been known for comprehensive ranges, the brand needed a new store concept that offered customers more than just materials - they wanted to create an educational experience.
We created a brand-new concept for Leroy Merlin - a ‘store of solutions’ that gives customers everything they need to complete their DIY projects. The newly-built 100,000 sqft store in Le Havre, France not only sells materials and tools, but also provides the support, inspiration, services and education to make their DIY dreams a reality.
Visitors can read around their project in the design library and refuel in the cosy café. Engaging children is important to the brand so lively illustrations were used throughout the customer journey, at children's eye-level to delight smaller shoppers.
“ Dalziel & Pow brings education to the heart of DIY with a striking ‘Push for Posh’ warehouse concept for Leroy Merlin.” Matthew Brown