Leroy Merlin

The home of solutions - making DIY dreams a reality

Client:
Leroy Merlin
What we did:
Research & Insights, Retail Strategy, CX Strategy, Customer Journey Mapping, Brand Strategy, Brand Collateral, Communications Design, Wayfinding & Signage, Retail Design, Format Strategy, Concept Rollout, Touchpoint Innovation, Retail Formats Design
Awards:
Retail Design Institute

The Challenge

Leroy Merlin is a French home-improvement and gardening retailer operating in 13 countries. While its large out-of-town stores have long been known for comprehensive ranges, the brand needed a new store concept that offered customers more than just materials - they wanted to create an educational experience.

Leroy Merlin panel2

The Solution

We created a brand-new concept for Leroy Merlin - a ‘store of solutions’ that gives customers everything they need to complete their DIY projects. The newly-built 100,000 sqft store in Le Havre, France not only sells materials and tools, but also provides the support, inspiration, services and education to make their DIY dreams a reality.

Visitors can read around their project in the design library and refuel in the cosy café. Engaging children is important to the brand so lively illustrations were used throughout the customer journey, at children's eye-level to delight smaller shoppers.

Leroy Merlin store design 6

Awards

Retail Design Institute International Store Design 2015
Large-Format Specialty Store Winner

What people are saying

Dalziel & Pow brings education to the heart of DIY with a striking ‘Push for Posh’ warehouse concept for Leroy Merlin.” Matthew Brown
echochamber

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street
London
EC1R 4RG

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