Beauty Matter X British Beauty Council London Summit

Sarah Fairhurst, Creative Director, is presenting with Asteri founder Sarah Al Rashed this brand's inspirational story.

Dalziel & Pow
By Dalziel & Pow
Posted 26. 09. 2023
BBC site v2 2x 100

Asteri: A star is born - Presenting Arab Beauty on the global stage at the Beauty Matter X British Beauty Council London Summit.

Our Creative Director Sarah Fairhurst will be taking the stage with Asteri founder Sarah Al Rashed to share more about the brand’s inspiration, vision, and how it has been brought to life at this week's event, a ‘Deep Dive: The Middle Eastern Beauty Opportunity’

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The vision of ‘Sisters Under The Stars’ has been the north star for Asteri, to create a brand that is deeply rooted in a sense of place, born in Saudi Arabia, proud to shine on the global beauty stage. Created by, and for, the modern Arab woman. Inspired by founder Sara Al Rashed, we created a brand that reflected her eclectic, creative personality, celebrating uniqueness and capturing her trailblazing spirit, but also the importance of sisterhood. There is so much positive feedback on both the brand and its products, and to see the A-Beauty movement beginning to gain traction.

See more about our work with Asteri here or visit the Sisterhood at

If you are around and free this Thursday afternoon you can still register for this event, check out the details here - https://britishbeautycouncil.c...

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