Creating a brand that is deeply rooted in a sense of place, born in Arabia, proud to shine on the global beauty stage. Created by, and for, the modern Arab woman. Respectful and inspired by where we’ve come from, excited for where we’ll go together.

Inspired by the founder Sara Al Rashed, we defined and created the brand that reflected her eclectic, creative personality, celebrating uniqueness and capturing her trailblazing spirit, but also the importance of sisterhood.

The approach to the brand palette and materiality was driven by the eclectic brand personality, a striking and unexpected contrast between smooth and textured, natural and polished, light and shadow, our star, and the desert.

Our guiding vision of “Sisters Under the Stars” has steered the brand’s development, behaviours, and retail expression, you might spot the beautiful Arabic calligraphy stamped into the Arabian Sun Bronzer and Desert Diamonds Highlighter.

Asteri - named after Asteria, the Greek goddess of falling stars - has taken a constellation approach to retail, with four new brand homes reflecting their locations, celebrating local heritage and beauty, while collectively shining brighter and representing the beautiful diversity of women.

The striking contours of the light installation are inspired by Abha’s iconic Green Mountain and unique topography. The vibrant colour is inspired by both the local jacaranda flowers and the richly pigmented Maha Eyeshadow Palettes. 

Jeddah - a small footprint with big attitude. A Saudi Arabian port city on the Red Sea and the principal gateway to Mecca Sharif. This brand home is reflective of the location and the vitality of the Red Sea. We designed the bespoke electric blue central feature, together with a rippled metallic facia that echoes the sea’s ebb and flow.

Keep your eyes on the evolving constellation, find your nearest brand home, and join the sisterhood on socials: Instagram @asteribeauty