On 16 May, The Shop of Bluebird threw a high-profile party to celebrate its beautiful new home in Floral Street, Covent Garden, and we were there to join in the festivities.
It was a pretty good bash! Complete with stilt walkers and contortionists clad in circus attire, a whole host of culinary delights from oysters to charcuterie and burgers, plus a stellar cast of waiters who transformed into an opera singing troupe! The Pavarotti-esque lead singer delivered a number of dramatic belters.
The light-filled atrium was a perfect place to watch the action, mingle and sample the wealth of beauty products. Plus, the striking, mirrored icosahedron centerpiece was pure Insta-bait, causing almost everyone to take a photo as they reached the top of the staircase (as you can see in the above picture).
Upstairs it was great to see a ton of editors and influences browsing the beautifully merchandised and curated product. One remarked that “It’s less like browsing a store and more like walking around someone’s spectacularly edited wardrobe.” Which was great to hear, as that’s exactly how The Shop at Bluebird wants to be thought of – a more personal experience than a normal luxury store.
Also on the 1st floor, the brand’s designated art gallery space had a print pop-up that was selling a number of chic and distinctive fashion illustrations. We really liked this, it was a nice reminder that art and creativity is a big part of The Shop at Bluebird’s ethos, and it gave the party a slightly more eclectic vibe than your average fashion shindig.