The new purpose-led store is the third award-winning concept we have developed for Timberland over the past ten years, following previous flagships in Stratford and Regent Street. It's fantastic to have built such a long and successful partnership with a brand that really lives their values.
The Carnaby Street store is shaped around Timberland's core purpose and communicates the brand's sustainability credentials. Filled with living greenery and stories of the brand’s eco-friendly initiatives, the concept fuses nature with fashion and provides Timberland with a fresher, more contemporary space.
Keith Ware is once again judging at the VMRD Awards.