The purpose-led Carnaby Street flagship is the third award-winning concept that we have worked on with the brand.
We're thrilled to announce that our flagship concept for Timberland on Carnaby Street has taken home Best Store Design at this year's Drapers Footwear Awards.
The new purpose-led store is the third award-winning concept we have developed for Timberland over the past ten years, following previous flagships in Stratford and Regent Street. It's fantastic to have built such a long and successful partnership with a brand that really lives their values.
The Carnaby Street store is shaped around Timberland's core purpose and communicates the brand's sustainability credentials. Filled with living greenery and stories of the brand’s eco-friendly initiatives, the concept fuses nature with fashion and provides Timberland with a fresher, more contemporary space.
The concept has also recently been awarded Store of the Year at the Shop! Design Awards and has been named as part of Retail Design Institute's Class of 2019.
Congratulations to all involved, both in this most recent project and Timberland's other award-winning flagships over the past ten years!