The purpose-led flagship is the third award-winning concept that we have worked on with the brand.
We're thrilled to announce that our flagship concept for Timberland on Carnaby Street has been named Store of the Year and has won Gold in Softline Speciality Store (under 3,000 sqft) at the Shop! Awards.
The new purpose-led store is the third award-winning concept we have developed for Timberland over the past ten years, following previous flagships in Stratford and Regent Street. It's fantastic to have built such a long and successful partnership with a brand that really lives their values.
The Carnaby Street store is shaped around Timberland's core purpose and communicates the brand's sustainability credentials. Filled with living greenery and stories of the brand’s eco-friendly initiatives, the concept fuses nature with fashion and provides Timberland with a fresher, more contemporary space.
Congratulations to all involved, both in this most recent project and Timberland's other award-winning flagships over the past ten years!