We are proud to announce that our design on the Victorinox Ginza Store in Japan has been shortlisted in the Transform Awards Asia 2026, for ‘Best Brand Experience.’

Drawing on the distinctive side profile of the Swiss Army Knife, the Ginza shopfront combines a metallic finish with slatted detailing to create a striking shopfront and position the store as a beacon in the iconic shopping district.

At the centre of the experience, a dedicated personalisation table brings the spirit of the workshop to life, with tools and technical illustrations celebrating Victorinox’s heritage of design, precision, and craftsmanship.

Visitors are invited to discover the story behind each knife through interactive displays - guiding them through the collection and helping them find the Swiss Army Knife best suited to them. 

Find out more about the retail design we developed for Victorinox here: https://www.dalziel-pow.com/news/a-sharp-new-look-for-victorinox-in-japan 

Congratulations to all other Finalists!