Global recognition for RW&CO's refreshed brand identity
We are thrilled to announce that the brand identity we developed for Canadian fashion retailer RW&CO has won in the Red Dot Awards 2026: Brand and Communication Design in the ‘Brand Identity - Refresh’ category.
The Red Dot Awards annually celebrate the best projects, designers and agencies in brand and communication design and we are honoured to have been recognised with such an accolade within the industry.
We partnered with RW&CO to refresh its visual identity, to position RW&CO as the go-to fashion authority for dynamic, modern lifestyles, strengthening its presence in Canada. The refreshed identity spans from art direction and typography to an updated logo and colour palette, with each element of the identity carefully considered to reflect RW&CO’s confident, precise and considered personality.
A palette of muted neutrals create a timeless and versatile foundation, while strong accent colours create tension between refined simplicity and bold expression.
You can read more about the partnership and identity here: https://www.dalziel-pow.com/work/rw-co
The project will be showcased in the Red Dot Award 2026 Exhibition in the Red Dot Design Museum in Essen, Germany. It will also be featured in the upcoming International Yearbook of Brands & Communication Design 2026.
Huge congratulations to all other winners and finalists. We are excited to celebrate at the awards ceremony in Berlin in November!