We're thrilled that our concepts for Molton Brown and Timberland have both been named as part of Retail Design Institute's prestigious Class of 2019, recognising the best stores that have opened over the past year.
Molton Brown has also been awarded RDI Innovation awards in the areas of Customer Experience, Fixturing and Visual Merchandising.
Our concept for Molton Brown brings fragrance to the forefront, taking customers on a sensorial journey of discovery to find their perfect scent.
At the entrance of the store is the hand-painted, marble effect Fragrance Bar, designed to showcase Molton Brown’s entire range of Eaux de Parfum and Eaux de Toilette. Projected onto the Fragrance Bar is the Fragrance Finder - an interactive digital tool that matches a signature scent to an individual’s personality. Product collections are arranged by fragrance, resulting in colour-coded sections that allow for intuitive shopping.
Timberland's new purpose-led store is the third award-winning concept we have developed for the brand over the past ten years, following previous flagships in Stratford and Regent Street. It's fantastic to have built such a long and successful partnership with a brand that really lives their values.
The Carnaby Street store is shaped around Timberland's core purpose and communicates the brand's sustainability credentials. Filled with living greenery and stories of the brand’s eco-friendly initiatives, the concept fuses nature with fashion and provides Timberland with a fresher, more contemporary space.
Congrats to all involved and thank you to Retail Design Institute for the recognition!
Keith Ware is once again judging at the VMRD Awards.