At D&P, we believe that presence means market share. We have been partnering with a growing number of digitally native brands who now recognise the benefit of physical spaces to connect better and serve their customers.
With a fresh perspective on legacy retailers and brands, we’re helping these brands fully connect propositions and experiences that are as much a brand-building strategy as traditional service and sales models.
With physical experiences complementing their existing platforms, we’re enabling these brands to become even more visible, accessible, and helpful when online customer acquisition becomes increasingly costly.
Sportano
Total sport, connected and immersive
We’ve defined and designed the first physical experience for Sportano, a start-up and digital-first premium sportswear brand, which links their online offer with a new flagship environment that better connects and serves their customers.
The total proposition is unique, reflecting the brand’s ambition in creating an omnichannel offer from the ground up. It is a scalable model, emphasising an endless aisle alongside experiential retail and showrooming, with a strong service offer, where no space could ever be sufficient to present all they can sell.
6thStreet.com
Putting the social into social commerce
Bringing shoppable content, influences and dynamic content to life. 6th Street is a leading digital fashion platform in the Middle East for whom we’ve created a deeper connection with their community of influencers, followers and everyday customers in real life.
We defined and created a new experience that is always on and alive with inspiration, with instant on-demand style, easy to browse and buy products, and shoppable storytelling – ultimately creating an inspiring platform for trends, newness and collaboration.
The space brings tactility to the ease of e-commerce with a flexible, future-facing backdrop, offering real energy and dynamism for the brand’s online community IRL. All within a vibrant, visual and layered environment that reflects the world of online fashion.
Modivo
Online fashion in real life
Modivo is an innovative new multichannel fashion brand and proposition from our Polish client CCC/Eobuwie.
We’ve created a digitally-led concept where people can easily browse, click, collect and try products. This new format brings the best of both worlds in a premium serviced environment alongside the convenience and immediacy of e-commerce. Products are selected and then delivered to a private interactive fitting room with concierge store assistants to support the shopper experience, alongside touchscreens for further product selection and adjustable lighting settings, all resulting in a more personalised and intimate shopping experience.
Supporting this brand’s online fashion offer is more than a physical showroom experience – the concept was also for a flexible event space, able to host brand takeovers, new product or season launches, and host private events.
Follow us on LinkedIn for more examples of brands brought to life through experience.
