Stores we love – April 2014

Every month we take a look at the retail landscape and pick out the 'stores we love'. Here's our latest pick for April 2014. Read more.

DP circle logo
By Dalziel & Pow
Posted 25. 04. 2014
Suit Reykjavik Image 1

April’s top five openings made the cut for various reasons, from Boticana Pharmacy’s superb brand identity to Suit’s fantastic interior. We’ve also shamelessly included one of our own, Jigsaw. Take a look at our pick…

Boticana Pharmacy Image 6

Boticana Pharmacy – Jaen, Spain

Boticana Pharmacy caught our eye this month with its warm and friendly brand identity and interior, adding a personal touch to a retail sector associated with clinical and often sterile environments. The interior and the name, which roughly translates as ‘Ana’s Pharmacy’, are based around the fictional home of Ana the pharmacist where products are showcased according to each room. Features include a dressing table area with beauty products, office space for health and well-being queries, a dining room for diet and nutrition, and a bathroom complete with body-hygiene products.


Space Ninety 8 – Brooklyn, New York

From the Creatives at Urban Outfitters, the Space Ninety 8 concept store has been built without corporate guidelines or space limitations. With over four empty warehouse floors, the store has a DIY aesthetic with exposed ceilings, rope and rough-and-ready wooden floors that exaggerate Urban Outfitters’ existing design features. The standalone store operates separately from the Urban Outfitters brand and features a market concept on the first floor with 40 local fashion vendors, as well as a strong food offer provided by The Gorbals Restaurant and Bar.

Suit Reykjavik Image 1

Suit – Reykjavik, Iceland

Danish fashion boutique Suit has opened its four-storey boutique in Reykjavik this month with an interior that reflects the brand’s raw yet clever characteristics. The interior consists of large sections of glossy white ceramic tiles, which are used in contrast with the rough chipboard that extends down from the walls and onto the concrete floor. Another feature we love is the in-store graphics that are printed directly onto the walls. They communicate a cheeky tone of voice: ‘Do you fit in?’ highlights the entrance to the fitting rooms, followed by ‘One size fits all! Yeah right… ask us for more sizes’.

O2 Berlin Image 2

O2 – Berlin, Germany

Earlier this month, O2 launched its Live Concept Store centered on product and brand experiences. Visitors are invited to touch, play and become inspired by O2 products, as well as engage in the workshops, gigs and thematic events held in store. The O2 store has also adopted a ‘mass localisation’ approach to the interior design with a Berlin wall mural as a main feature. This supports the Personalisation recommendation we made in our first shopper research paper ‘Influencing Shopper Behaviour’.


Jigsaw – London, UK

Unashamedly we include one of our own this month, with the opening of Jigsaw at 55 Duke Street, London. The new concept store features a multibrand shop-in-shop alongside the full Jigsaw women’s, men’s and junior ranges, in-store café and local art installations. The design embraces the existing brick-lined architecture, offset against a textural monochrome box where the character of the brand is expressed through found furniture and commissioned artwork. Definitely worth a visit!

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon