Stores we loved in 2017

2017 has been a year of change with some big shifts taking place in the retail industry. Here are the stores that impressed us most over the last 12 months. Click to read more.

DP circle logo
By Dalziel & Pow
Posted 04. 01. 2018
Louis vuitton LVNOW 820 PARFUMS POP UP HK LANDMARK NEW 02 DI3 e1522057285139

2017 has been a year of change with some big shifts taking place in the retail industry. We’ve seen a multitude of pop-ups coming and going, the trend for products cutting out the middle-man and opening their own stores take full effect, and in-store experiences becoming paramount to survival. Here are the stores that impressed us most over the last 12 months.

Style Nanda Pink Hotel, Seoul

We kicked off 2017 with plenty of visits to South Korea and whilst there we spotted some pretty amazing retail. The Style Nanda Pink Hotel is a real standout store that epitomises the year’s Millennial pink obsession. Inspired by Wes Anderson’s cult film The Grand Budapest Hotel, it has a lavish interior that’s the perfect setting for the brand’s idiosyncratic fashion, accessories and beauty lines.


WAH Nails, London

Beauty has been a big theme at D&P this year (read about D&P loves beauty here) and WAH Nails’ ‘tech-fuelled Soho nail bar was one of the best beauty stores we came across. Here customers can personalise their nails via augmented reality and have the ability to try on numerous styles before committing to their finish. All they need to do is don a VR headset, select their desired polish and design, then either send straight it to print or to the in-store nail artists. There’s also a cocktail bar to complement the experience.

Stores we loved in 2017

Louis Vuitton’s pop-ups, Hong Kong

This year saw luxury fashion brand Louis Vuitton turn increased attention towards the Hong Kong market. Its pop-ups in the IFC and Landmark malls highlighted a menswear collection with artists the Chapman Brothers and the launch of the new Parfumes collection respectively. From the macabre African animal graphics that loomed over the luggage-inspired facade of the men’s pop-up to the cocoon-like vial-shaped dome of perfume launch, these retail initiatives were a true visual spectacle.

@louisvuitton The Chapman Brother's pop up stores we love

Warby Parker, LA

Warby Parker’s latest and biggest addition to its retail growth is this Melrose, LA store. It comes heavy on customer experience with exciting visual elements including Hollywood-themed murals by artist Alai Penner and a location-specific Snapchat filter. A greenscreen room allows customers to create their own social-media friendly video with a variety of backdrops – while trying on the brand’s signature specs of course!

The green room in Warby Parker's new store

Paper Mache Tiger, London

Just a short walk from the D&P studio is communication agency Paper Mache Tiger’s boutique that opened in April. We loved that they made the brave move to switch from PR to retail, not only adding a whole new arm to the business but also changes the relationship between them and their clients.

Paper Mache Tiger's green showroom

Jack & Jones Jeans Intelligence Studio, Vienna

Danish brand Jack & Jones’ has been brave enough to lend one part of its offering its own retail space. The Jeans Intelligence Studio emphasises traditional craftsmanship and construction with knowledgeable staff that are on hand to not only educate customers on fit, design and aftercare. It will hopefully serve to build the range’s status within the competitive denim market.

An artisan in Jack & Jones's store

Deciem, London

Deciem, the Toronto-based self-described ‘abnormal beauty company’ recently opened its first store in Spitalfields London. Founder, Brandon Truaxe, has stated he ‘thinks the beauty industry is a scam’ and this ethos is reflected in the transparent messaging, minimal packaging and reasonably priced products starting at £4 (“there’s nothing luxurious about overpaying for commodity” says Truaxe).

An example of the honest Deciem messaging we love

Trend – plants in shops

From the beach trees that loom over the screens at Apple’s Regent Street hub to the petite succulents peppered throughout niche boutiques, plants were undeniably a key 2017 retail trend. Where concept stores might have once had a sparse white box-inspired interior, they are now being enlivened with hanging geraniums and spiky cacti. The hashtag #plantsonpink brings greenery and the ‘it’ hue together in one trendy space on social media.

Conservatory Archives

Selfridges, London

Year on year Selfridges impresses with ever exciting initiatives, 2017’s Music Matters campaign was a reaction to the closure of 40% of London’s music venues in the last 10 years and transformed a pocket of the basement into a must-visit venue, the Ultralounge. Furthermore, of-the-moment Peckham record store Rye Wax set up shop in the men’s department and there was an abundance of cross-department merchandise to ensure the campaign was truly immersive.

The Ultralounge at Selfridges

Arket, London

The latest addition to the roster of H&M brands, Arket, translation sheet of paper in Swedish, (how minimalist!) epitomises grown up Scandi style with a mix of considered homeware and fashion. We particularly love the careful consideration given to the fabrics, their properties and where they come from – it felt like a grownup step forward for H&M.


Neiman Marcus, Mastercard and Marie Claire ‘Next Big Thing’ pop-up, New York

Fashion heavyweights, department store Neiman Marcus and magazine Marie Claire and Mastercard – joined forces to bring a forward-thinking pop-up to the public. The digital elements including interactive mirrors and product displays aimed to solve customer pain points in a way that felt just right for Gen Z.


Petersham Nurseries, London

Legendary garden centre and shop Petersham Nurseries opened it’s first London outpost this summer. The boutique is filled with homeware, furniture, antiques as well as an abundance of plants, of course, however, most are indoor specimens – appropriate, as the store’s urban clientele are more likely to think of plants as home accessories. The store also offers a potting service to minimise at-home hassle, perfect for attracting customers unfamiliar with gardening.

Petersham Nurseries

Timberland Tree Lab, Pennsylvania

Timberland Tree Lab, King of Prussia Mall, Pennsylvania has the ability to change every month and tell a variety of stories, transcending its role as a traditional store and morphing into something more akin to a magazine. The store’s innately live and sensorial quality gives it the potential to become a powerful media channel, a space to excite consumers about certain products and stories.

Stores we love Timberland Tree Lab

Glossier, London

Set in a beautiful Georgian townhouse painted pink and spilling with abundant bouquets, Glossier’s pop-up was a perfect way to finish an exciting year in retail. The seamless purchase journey, coupled with the social media-friendly interior and informative sales assistants made it one of our favourite retail initiatives of the year.

Glossier, London

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon