It was a pretty good bash! Complete with stilt walkers and contortionists clad in circus attire, a whole host of culinary delights from oysters to charcuterie and burgers, plus a stellar cast of waiters who transformed into an opera singing troupe! The Pavarotti-esque lead singer delivered a number of dramatic belters.
The light-filled atrium was a perfect place to watch the action, mingle and sample the wealth of beauty products. Plus, the striking, mirrored icosahedron centerpiece was pure Insta-bait, causing almost everyone to take a photo as they reached the top of the staircase (as you can see in the above picture).
Upstairs it was great to see a ton of editors and influences browsing the beautifully merchandised and curated product. One remarked that “It’s less like browsing a store and more like walking around someone’s spectacularly edited wardrobe.” Which was great to hear, as that’s exactly how The Shop at Bluebird wants to be thought of – a more personal experience than a normal luxury store.
Also on the 1st floor, the brand’s designated art gallery space had a print pop-up that was selling a number of chic and distinctive fashion illustrations. We really liked this, it was a nice reminder that art and creativity is a big part of The Shop at Bluebird’s ethos, and it gave the party a slightly more eclectic vibe than your average fashion shindig.
By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes masked bar staff at Mr Fogg's, 30-second soap from Lush, a creative queuing initiative from Asda and a new format store from Sézan...