Our perspective on influencing shopper behaviour

We are pleased to present our first research paper – Influencing Shopper Behaviour – an evolution from our previous ‘Thoughts on’ features. We have gone beyond behavioural observations, bringing the shopper front of stage, listening to and understanding their needs before deciphering what this means for retailers today.

This paper provides an in-depth analysis of shopper behaviour and purchasing psychology, serving as the foundation when challenging design innovation and the true meaning of shopper satisfaction in UK retail today.

View Marketing Week’s feature on the research paper