Recent years have seen an explosion of interest in craft and lifestyle activities; in everything from food to fashion, doing-it-yourself is hugely popular. We believe it’s high time for brands in the home improvement sector to capture the imaginations of these consumer-creators.
Through research and our experience working in this market, we’ve delved deeper into the six key themes we believe are shaping the future of this sector:
We’d love to share our insights and experience with you, summarised in our abridged Design It Yourself presentation, available to download or view on Slideshare. Please email Celine Bacconi (firstname.lastname@example.org) if you would like a copy of the full report.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes masked bar staff at Mr Fogg's, 30-second soap from Lush, a creative queuing initiative from Asda and a new format store from Sézan...