Recent years have seen an explosion of interest in craft and lifestyle activities; in everything from food to fashion, doing-it-yourself is hugely popular. We believe it’s high time for brands in the home improvement sector to capture the imaginations of these consumer-creators.
Through research and our experience working in this market, we’ve delved deeper into the six key themes we believe are shaping the future of this sector:
We’d love to share our insights and experience with you, summarised in our abridged Design It Yourself presentation, available to download or view on Slideshare. Please email Celine Bacconi (firstname.lastname@example.org) if you would like a copy of the full report.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...
By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.