We designed Eobuwie’s sector-defining store concept, positioning the Polish brand as the ‘next big thing’ in footwear retail. Building on its dominance in e-commerce, Eobuwie’s proposition seamlessly blends digital and physical on the high street for an exciting, easy-to-shop alternative to traditional footwear stores. There is no physical product on the shop floor; instead, customers can search and order shoes on tablets which are brought to them from a vast stockroom. With this digitally enabled store environment, Eobuwie aims to expand its appeal beyond the established online audience.
The Drum Design Awards recognise great design produced by agencies all around the world.
Keith Ware is once again judging at the VMRD Awards.