The beauty retail sector is becoming an increasingly diverse and exciting place to be, where shifting customer behaviours and expectations have moved the goal posts for long-established businesses, been the catalysts for a new wave of independent brands and encouraged innovators to look further afield for inspiration. We’ve had our eye on the beauty industry for a while, however, our recent work with South-Korean beauty powerhouse Amore Pacific on its flagship brands, Etude House and Aritaum has helped us develop our unique point of view.
For 2018, our focus on beauty has evolved as we look more closely at the rapidly growing health and wellness sector, click to read more.
If you want to discuss more on our thoughts and opinions or just want to chat about potential projects, please contact us here email@example.com or alternatively sign up for our newsletter.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes masked bar staff at Mr Fogg's, 30-second soap from Lush, a creative queuing initiative from Asda and a new format store from Sézan...