Opinion

D&P loves beauty

D&P Loves Beauty is our new series of thought pieces exploring the beauty industry. We hope to lift the lid on where this sector is heading. Read how here.

Dalziel & Pow
By Dalziel & Pow
Posted 14. 09. 2017
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Our campaign D&P loves beauty explored a range of issues and trends affecting the beauty retail sector. We’ve gathered our opinions into a series of thought pieces covering topics from the influence of Gen Z to the shifting attitudes towards male beauty.

Why beauty?

The beauty retail sector is becoming an increasingly diverse and exciting place to be, where shifting customer behaviours and expectations have moved the goal posts for long-established businesses, been the catalysts for a new wave of independent brands and encouraged innovators to look further afield for inspiration. We’ve had our eye on the beauty industry for a while, however, our recent work with South-Korean beauty powerhouse Amore Pacific on its flagship brands, Etude House and Aritaum has helped us develop our unique point of view.

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For 2018, our focus on beauty has evolved as we look more closely at the rapidly growing health and wellness sector, click to read more.

Read our thoughts on…

The rise of K-beauty

How is Gen Z is shaping the future face of beauty?

Why is holistic beauty the new normal?

Male beauty: why not one size fits all

Check out our project for Etude House

Check out our project for Aritaum

If you want to discuss more on our thoughts and opinions or just want to chat about potential projects, please contact us here c.bacconi@dalziel-pow.com or alternatively sign up for our newsletter.

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