Asteri Beauty Award shortlist

More exciting news, as Asteri Beauty has been shortlisted at the Transform MENA awards

Dalziel & Pow
By Dalziel & Pow
Posted 15. 03. 2024
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Asteri Beauty has been shortlisted in the 'Best Strategic or Creative Development of a new brand' category at the Transform MENA Awards.


Congratulations to our super brave and ambitious client, and all the team at D&P who worked on this dream challenge…to create a brand deeply rooted in a sense of place, born in Saudi Arabia, proud to shine on the global beauty stage. Created by, and for, the modern Arab woman. Inspired by the founder Sara Al Rashed, we defined and created the brand that reflected her eclectic, creative personality, celebrating uniqueness and capturing her trailblazing spirit, but also the importance of sisterhood. You can read more about our partnership together here or visit the Sisterhood at

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