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Welcome to D&P loves beauty

Why beauty?

The beauty retail sector is becoming an increasingly diverse and exciting place to be, where shifting customer behaviours and expectations have moved the goal posts for long-established businesses, been the catalysts for a new wave of independent brands and encouraged innovators to look further afield for inspiration. We’ve had our eye on the beauty industry for a while, however, our recent work with South-Korean beauty powerhouse Amore Pacific on its flagship brands, Etude House and Aritaum has helped us develop our unique point of view.

Over the last few months, we’ve been gathering these opinions into a series of thought pieces (below) covering topics from the influence of Gen Z to the shifting attitudes towards male beauty.

For 2018, our focus on beauty will be evolving as we start to look more closely at the rapidly growing health and wellness sector – so make sure to stay tuned for our updates!

Read our thoughts on…

The rise of K-beauty 

How is Gen Z is shaping the future face of beauty?

Why is holistic beauty the new normal?

Male beauty: why not one size fits all

Check out our project for Etude House 

Check out our project for Aritaum

If you want to discuss more on our thoughts and opinions or just want to chat about potential projects, please contact us here c.bacconi@dalziel-pow.com or alternatively sign up for our newsletter.

 

 


5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117
 

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