Our campaign D&P loves beauty explored a range of issues and trends affecting the beauty retail sector. We’ve gathered our opinions into a series of thought pieces covering topics from the influence of Gen Z to the shifting attitudes towards male beauty.
The beauty retail sector is becoming an increasingly diverse and exciting place to be, where shifting customer behaviours and expectations have moved the goal posts for long-established businesses, been the catalysts for a new wave of independent brands and encouraged innovators to look further afield for inspiration. We’ve had our eye on the beauty industry for a while, however, our recent work with South-Korean beauty powerhouse Amore Pacific on its flagship brands, Etude House and Aritaum has helped us develop our unique point of view.
For 2018, our focus on beauty has evolved as we look more closely at the rapidly growing health and wellness sector, click to read more.
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