Built to challenge the financial status quo, Wise now empowers more than 15.6 million people and businesses to move and manage money across borders. 

We partnered with Wise to create its first ever physical brand presence, redefining traditional financial category codes with a bold pop-up activation at Future Stores on Oxford Street in London, where visitors could discover Wise’s vision of a current account that works both at home and abroad.

The pop-up was designed to reflect Wise’s offering of ‘money without borders’. We crafted an immersive and interactive environment where bold colour, honest materials, vibrant digital storytelling and small moments of surprise encouraged people to explore, ask questions, and engage with the Wise brand. Walls and ceilings merged via large digital wrap screens, with interactive touchpoints woven throughout the space to bring product features and real-life use cases to life.

To celebrate the brand's global reach and borderless money management, elements within the space took inspiration and design cues from around the world. The space featured a Matcha Bar in collaboration with Wise’s brand partners JENKI Matcha, drawing inspiration from Japan. JENKI’s signature green blended seamlessly with Wise’s color palette to establish an energetic visual synergy across the entire space.

The space included a Wisdom Bar where visitors could speak directly with specialists about Wise’s services. Interactive devices throughout the branch highlighted key features, while custom merch kiosks rewarded new account sign-ups with fresh matcha and exclusive merchandise. The space was also designed with flexibility to host workshops and events throughout the pop-up activation.

"Launching our pop-up branch on Oxford Street was a great way to mark the launch of the Wise Current Account in the UK. As a digital brand, the physical space helped us get noticed, challenge perceptions, and meet our customers face to face. We couldn't have imagined a better partner than Dalziel & Pow to bring our vision to life." 

Samara Thomas, Head of Creative Operations