Victorinox

A brand flagship with a more personalised experience

Client:
Victorinox
What we did:
Experience Strategy & Ideation, Customer Experience Strategy, Customer Research & Profiling, Retail Design from boutique to flagship, Communications Design
Where
London and Europe

The Challenge

To bring together the Victorinox brand story, products, and core values within a new flagship brand home and retail experience.

Our Approach & Solution

We created this concept to bring together all the elements of the Victorinox lifestyle and ethos whilst creating a modern, premium and inviting space incorporating subtle technology alongside a more tactile experience.

The new flagship space and design concept bring together the Victorinox story, products, and core values with its ultimate shopping experience. Personalization stations allow visitors to assemble their own Swiss Army Knife and have it customized to their liking, whilst the brand's full offer and range are presented to allow people to better engage and experience the products.

What our client says

I am thrilled with the new retail design. It authentically reflects our positioning as a premium brand and provides our customers with a unique brand experience” Carl Elsener
CEO Victorinox

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street
London
EC1R 4RG

Related Projects

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon