Total Sport, Connected and Immersive
Sportano is a start-up and digital-led brand for whom we were tasked to create their first physical store experience, connecting its online offer with a new experiential flagship experience, to better connect, engage and serve its customers.
This is an innovative new proposition offering a showrooming experience alongside fast and convenient digital fulfillment, and in-store order and collect services. The offer includes Outdoor, Cycling, Soccer and Team Sports, Tech, Winter and Water Sports, and more, from the smallest accessory to large-scale, high-value equipment. Throughout the space are a variety of test and trial experiences and services across Bike Fitting and Servicing, Equipment Rental and Repair, Outdoor Activities, and a compact Cafe for increased dwell time.
The design is robust, with an almost factory feel, contrasting with a layer of interactive, environmental, and promotional digital messaging that supports the brand story and customer journey.