Total Sport, Connected and Immersive

What we did:
Experience Strategy & Ideation, Customer Experience Strategy, Omnichannel Strategy & Journeys, Format Strategy, Retail Design from boutique to flagship, Communications Design

The Challenge

Sportano is a start-up and digital-led brand for whom we were tasked to create their first physical store experience, connecting its online offer with a new experiential flagship experience, to better connect, engage and serve its customers.

Sportano6 Sportano 53 Sportano2

Our Approach & Solution

This is an innovative new proposition offering a showrooming experience alongside fast and convenient digital fulfillment, and in-store order and collect services. The offer includes Outdoor, Cycling, Soccer and Team Sports, Tech, Winter and Water Sports, and more, from the smallest accessory to large-scale, high-value equipment. Throughout the space are a variety of test and trial experiences and services across Bike Fitting and Servicing, Equipment Rental and Repair, Outdoor Activities, and a compact Cafe for increased dwell time.

The design is robust, with an almost factory feel, contrasting with a layer of interactive, environmental, and promotional digital messaging that supports the brand story and customer journey.

We’re dedicated to helping brands make meaningful connections with people.

Let's chat
arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon