A brand flagship with a more personalised experience
To bring together the Victorinox brand story, products, and core values within a new flagship brand home and retail experience.
We created this concept to bring together all the elements of the Victorinox lifestyle and ethos whilst creating a modern, premium and inviting space incorporating subtle technology alongside a more tactile experience.
The new flagship space and design concept bring together the Victorinox story, products, and core values with its ultimate shopping experience. Personalization stations allow visitors to assemble their own Swiss Army Knife and have it customized to their liking, whilst the brand's full offer and range are presented to allow people to better engage and experience the products.
“ I am thrilled with the new retail design. It authentically reflects our positioning as a premium brand and provides our customers with a unique brand experience” Carl Elsener