VN London 11 2022 155 von 276

Victorinox

A brand flagship with a more personalised experience

Client:
Victorinox
What we did:
Research & Insights, Customer Experience Strategy, Retail Strategy, Retail Design, Communications Design
Where
London and Europe

The Challenge

To bring together the Victorinox brand story, products, and core values within a new flagship brand home and retail experience.

Our Approach & Solution

We created this concept to bring together all the elements of the Victorinox lifestyle and ethos whilst creating a modern, premium and inviting space incorporating subtle technology alongside a more tactile experience.

The new flagship space and design concept bring together the Victorinox story, products, and core values with its ultimate shopping experience. Personalization stations allow visitors to assemble their own Swiss Army Knife and have it customized to their liking, whilst the brand's full offer and range are presented to allow people to better engage and experience the products.

What our client says

I am thrilled with the new retail design. It authentically reflects our positioning as a premium brand and provides our customers with a unique brand experience” Carl Elsener
CEO Victorinox

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street
London
EC1R 4RG

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