Your Beauty BFF - creating a new brand, experience, and digital platform

What we did:
Vision Setting, Brand Strategy, Brand Positioning, Brand Identity Design, Experience Strategy & Ideation, Customer Experience Strategy, Retail Design from boutique to flagship, Communications Design, Digital Interaction, UX & UI

The Challenge

To create a new brand for beauty enthusiasts across India that provides a seamless and personalised offer, by creating an omnichannel experience to discover trending products, advice, impulse essentials, and creating a platform for its community.

Our Approach & Solution

Tira offers a curated assortment of the best global and Indian home-grown brands, making it the go-to destination for all things beauty. Inspired by the goddess Rati, who symbolises love, passion, and beauty, we ensured that this new brand would speak and behave in a way that resonated with diverse Indian audiences.

We created a brand, tone of voice, and experience that signals Tira is on its customers' side, with its spaces designed as destinations focused on curated services and the best-in-class consumer experience provided by highly trained beauty advisors. The unique experience features the latest tools to create customised looks and help people to make decisions basis their needs. The role of Tira in its customers’ lives is their Beauty BFF - a best friend’s advice and playful nudges that want the best for you.

What our client says

With Tira, we aim to break down barriers in the beauty space and democratise beauty for consumers across segments. Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India.” Isha Ambani
Executive Director, Reliance Retail Ventures Limited

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street

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