A new beauty brand, store experience, and digital platform

What we did:
Vision Setting, Brand Strategy, Brand Positioning, Brand Identity Design, Experience Strategy & Ideation, Customer Experience Strategy, Retail Design from boutique to flagship, Communications Design, Digital Interaction, UX & UI

The Challenge

To create a new brand and store experience that offers a seamless and personalised shopping experience for beauty enthusiasts across India.

Our Approach & Solution

Inspired by the goddess Rati, who symbolises love, passion, and beauty, Tira’s launch is in line with Reliance Retail’s overall vision of bringing high-quality products to Indian consumers through multiple retail formats

As an omnichannel experience powered by technology and customised experiences, Tira offers a curated assortment of the best global and Indian home-grown brands, making it the go-to destination for all things beauty.

Tira stores are beautiful destinations with a focus on curated services and the best-in-class consumer experience provided by highly trained beauty advisors. The unique store experience will feature the latest tech tools such as virtual try-on to create customised looks, and a skin analyser, that will personalise and assist consumers to make purchasing decisions basis their needs.

What our client says

With Tira, we aim to break down barriers in the beauty space and democratise beauty for consumers across segments. Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India.” Isha Ambani
Executive Director, Reliance Retail Ventures Limited

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street

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