- Client:
- Tira
- What we did:
- Vision Setting, Brand Strategy, Brand Positioning, Brand Identity Design, Experience Strategy & Ideation, Customer Experience Strategy, Retail Design from boutique to flagship, Communications Design, Digital Interaction, UX & UI
- Where
- India
The Challenge
To create a new brand and store experience that offers a seamless and personalised shopping experience for beauty enthusiasts across India.
Our Approach & Solution
Inspired by the goddess Rati, who symbolises love, passion, and beauty, Tira’s launch is in line with Reliance Retail’s overall vision of bringing high-quality products to Indian consumers through multiple retail formats
As an omnichannel experience powered by technology and customised experiences, Tira offers a curated assortment of the best global and Indian home-grown brands, making it the go-to destination for all things beauty.
Tira stores are beautiful destinations with a focus on curated services and the best-in-class consumer experience provided by highly trained beauty advisors. The unique store experience will feature the latest tech tools such as virtual try-on to create customised looks, and a skin analyser, that will personalise and assist consumers to make purchasing decisions basis their needs.
