Creative Director Sarah Fairhurst talks with Design Week about the question “what is the design hill you would die on?” and how emphasis must be on designing for good and utilising design power to uplift and transform. 

“We don’t need more vanilla-coloured so-so, or so-what. We all need design for a better, lighter life – be that easier, more colourful, engaging, simpler or smilier.

Design is a powerful weapon, and I’m fighting for more smiles.” - Sarah Fairhurst, Creative Director 

Read the full interview via Design Week here: https://www.designweek.co.uk/what-is-the-design-hill-you-would-die-on/