As consumers increasingly judge every brand against the very best experiences they've had - regardless of sector - designers, brand teams and creatives need to look far beyond their own categories for inspiration. 

The brands that stand out are borrowing from culture, hospitality, entertainment, fashion and beyond to create experiences that feel more relevant, unexpected and worth engaging with. 

Reflecting on our recent partnership with Wise, Senior Creative Strategist Rowena Rowland shares with Design Week how brands can look beyond traditional category codes to break the mould and create more distinctive experiences. 

Read the full article here: https://www.designweek.co.uk/brand-rebellion-how-to-stand-out-by-breaking-up-with-category-conventions/