Senior Creative Strategist Rowena Rowland joined the conversation with Little Black Book to share our experience of working with one of Europe’s most iconic Out of Home spaces and how we transformed it into an impactful, participatory experience. 

Located on London’s highest-footfall street, Future Stores turns traditional advertising into an inhabitable billboard, making it the perfect setting for the two-week Wise pop-up we developed earlier this year.

Inspired by design from around the world, the space brought Wise’s vision of a current account that works at home and abroad to life through bold colour, honest materials, digital storytelling and interactive touchpoints that showcased product features and use cases.

Read the full article here: https://lbbonline.com/news/ooh-europe-iconic-sites-2026