Marketing Director Becca Peppiatt joins the conversation with Little Black Book to share how brands can balance the impact of in-person experiences with social shareability - and why community is becoming the true measure of success.

“Experiential work now lives in two places at once: the physical moment and its digital echo. 

“The most effective activations understand this tension and design for both, creating moments of intrigue and delight that feel too good not to share. 

“There’s a sense of play at their core – joyful, a little unexpected, and generous in how they invite participation rather than just observation.” - Becca Peppiatt, Marketing Director. 

Read the full article here: https://lbbonline.com/news/experiential-advertising-brand-experiences-social-media