Creative Director Sarah Fairhurst joins the conversation as part of The Drum’s ‘Summer of Agency Love’ series, where industry leaders share the ideas, people, and cultural moments they love.

“This agency loves Guinness. We love drinking it, we love its ambition, we love the community it builds. We love the history, we love the ritual.

“But beyond the beer, we love how Guinness shows up in the world. It’s a brand that creatively lands moments and experiences that people want to be a part of.” - Sarah Fairhurst, Creative Director. 

Read the full article here: https://www.thedrum.com/news/close-friends-weird-writing-swiftian-strategy-cultural-trends-ad-execs-are-loving