We partnered with disabled children’s charity Newlife to bring its mission of empowering disabled children and their families to life through a brand that feels as joyful, energetic and optimistic as the childhoods it exists to support. 

We created a vibrant new identity, from a playful logo and heart-shaped logomark to a bold colour palette and flexible visual language. Together, these elements create a distinctive sense of energy and positivity across every touchpoint, allowing Newlife’s purpose to shine through.

We then brought the new identity into the physical world, reimagining Newlife’s Cannock Superstore as a brighter, more engaging and contemporary shopping experience. 

Clearer zoning, stronger navigation, distinctive merchandising and storytelling woven throughout the customer journey help customers understand the difference their purchases make - and the impact behind every sale.

Read the full article via Transform Magazine: https://www.transformmagazine.net/articles/2026/newlife-refresh-champions-the-joy-of-childhood/