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Victorinox’s retail evolution with D&P

Developing an evolved retail design concept for the iconic Swiss brand’s retail evolution

20 November 2025
Victorinox Ginza 4

We are proud to partner with Victorinox to design an evolved, modular retail design concept as part of the brand’s retail evolution across all 83 of its international locations.

The new concept draws inspiration from the versatility of the Swiss Army Knife™. It introduces a modernised layout, immersive storytelling, and interactive workshop-style personalisation tables, aligning Victorinox’s retail experience with its core values of craftsmanship and innovation.

Read the full article via Ads of Brands: https://adsofbrands.net/en/news/victorinox-confirms-retail-commitment-in-partnership-with-dalziel-pow/8995 

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