We partnered with charity New Life to create a vibrant new identity that translates Newlife’s mission of empowering all disabled children and their families to live life to the fullest into a brand that feels as joyful, energetic and optimistic as the childhoods it exists to support. 

From a playful new logo and heart-shaped logomark to a bold colour palette and flexible visual language, we designed a platform that works across print, physical spaces and digital content.

We took it into the physical world too, reimagining Newlife’s Cannock Superstore as a brighter, more engaging and contemporary shopping experience.

Read more about the refreshed logo that we designed via Brand New: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_newlife_by_dalziel_pow.php#memberful_overlay