We had the pleasure of partnering with Reliance Retail to craft a brand identity, experience design and digital platform for Indian beauty and personal care brand Tira. 

We brought the Tira brand to life across a 6,200 sq. ft. flagship store in Jio World Plaza in Mumbai. Designed to make beauty more inclusive and accessible, the multi-brand boutique reimagines the in-store beauty experience through a series of immersive touchpoints.

From a dedicated Scent Room and personalised concierge service to a Gifting Zone, café and the Tira Beauty Suite - a first-of-its-kind in-store spa offering premium treatments - every element was designed to invite discovery, exploration and self-expression.

BeautyMatter explores how the store design has changed the landscape of Indian beauty, in a recent article: https://beautymatter.com/articles/reliance-retails-tira-has-changed-the-indian-beauty-landscape