Strategy Lead Bernadette Engel sits down with Little Black Book as part of its 'Planning For the Best' series, to explore how successful strategic planning shapes creative execution, to best achieve client goals and commercial objectives.

Bernadette shares her favourite elements of the strategic process, insights on nurturing the next-generation of talent, and essential advice for those wanting to break into the industry.

Read the full interview here: https://lbbonline.com/news/Where-Strategy-Comes-to-Life-with-Bernadette-Engel