The Briefing

Issue 13

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Lottie, Paul, Ed and and David W for this week’s contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 07. 05. 2021

Mother’s Day is set to become Mother’s Month at Walmart, as a way of ‘recognising the challenging year many will have experienced due to the pandemic.’ https://bit.ly/2RyvLEH

Cdn corporate walmart
©Walmart

IKEA launches its buy-back and resale scheme, showing a big move to a more sustainable model. Their spokesperson said of this initiative, "We are not saying that we have all the answers. But small actions can make a difference." https://bbc.in/3vMprs2

118368926 mediaitem118368925
©Ikea

Great news for all Eataly fans, their first UK location has just opened in London. One to experience in person, as soon as we can. https://bit.ly/3h6qVti

Eataly 3
©Eataly

Interesting article from Frame discussing future visions for auto retail – less about ownership and more about connecting a brand with its community; how, when, and where they want. https://bit.ly/3xT1CR8

Polestar Space Oslo 005 Cropped
©Frame

Dove tackling the issue of real beauty standards with this ‘Reverse Selfie’ campaign, highlighting the damage caused by heavily edited selfies. https://bit.ly/2QXQ12O

Evolution print landscape page 1
@Dove

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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