The Briefing

Issue 13

Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Lottie, Paul, Ed and and David W for this week’s contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 07. 05. 2021

Mother’s Day is set to become Mother’s Month at Walmart, as a way of ‘recognising the challenging year many will have experienced due to the pandemic.’

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IKEA launches its buy-back and resale scheme, showing a big move to a more sustainable model. Their spokesperson said of this initiative, "We are not saying that we have all the answers. But small actions can make a difference."

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Great news for all Eataly fans, their first UK location has just opened in London. One to experience in person, as soon as we can.

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Interesting article from Frame discussing future visions for auto retail – less about ownership and more about connecting a brand with its community; how, when, and where they want.

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Dove tackling the issue of real beauty standards with this ‘Reverse Selfie’ campaign, highlighting the damage caused by heavily edited selfies.

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Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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