The Briefing

Issue 54

Welcome to the last edition of The Briefing in 2022, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Emma C, David W, Paul, Leah and Ed for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 16. 12. 2022

Amazon is following TikTok’s format with a new scrollable shoppable feed called ‘Inspire’ where US customers will be able to shop the products they see in real-time. https://bit.ly/3BCGW3C

Amazon inspire screen shots
©Amazon

Yinka Ilori launched a pop-up store in Shoreditch, aiming to address the current creative state of retail despite the challenges it continues to face. His signature colourful display helps create a sense of hope and optimism for retail. https://bit.ly/3PwI3aw

Yinka Ilori Pop Up Store Photo credit Ed Reeve 14 1 1536x1024
©Yinka Ilori

The technology brand Nothing has opened its first-ever brand space that includes an immersive experience that can be programmed on the spot to display a constantly-revolving graphic story whilst also hosting clothing, design and audio collections. https://bit.ly/3Yl4WC9

Https hypebeast com image 2022 12 nothing technology new store opening in soho london 1
©Nothing

JD Sports continues its ‘King of the Game’ campaign and transforms the shopfront of their Oxford Street store into a playable ‘JD ARcade’ game with help from Snapchat, to create the largest augmented reality filter of its kind. https://bit.ly/3j8svxQ

Jdos 32
©JD

To get us in the Christmas giving spirit, Cadbury has created a Secret Santa service that allows anyone to send a free chocolate bar in secret, to someone special, if they find one of the brand’s Postal Service posters. https://bit.ly/3j1Rjr3

How does it work postal service
©Cadbury

Lastly and keeping with the festive mood, a Christmas exhibition ‘Long Live the Christmas Tree’ at Harewood House is full of "traditionally untraditional" Christmas trees. https://bit.ly/3WlZ1ec

Long live christmas tree exhibition harewood house dezeen 2364 col 0
©Tom Arber

See more of our regular 'Briefings' here - https://bit.ly/3rylWGs

We are looking forward to sharing more innovations in 2023, especially as we will be evolving our Briefing to give you even more insight and analysis on key trends.

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