Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Paul, Emma C and Isobel for these contributions.
The new eye-catching Gentle Monster Beijing flagship in Shanghai is more like a modern art museum than a store. The brand continues to dive into its unique brand DNA to innovate and propel experiential-led retail. https://bit.ly/3wu3Mbb
To celebrate Serena Williams's tennis career, Nike used AI and machine learning to pit Serena against her younger self. A compilation of archive footage created 130,000 games, marking a big step forward in human readable data visualisations. https://bit.ly/3PSt7SK
Siam Discovery has created their latest edition of the Future Lab, with a ‘phygital’ installation aiming to demonstrate how the metaverse can benefit physical stores by enabling guests to tailor their individual shopping experiences. https://bit.ly/3KkhEu4
The Barbican’s latest exhibition ‘Our Time on Earth’ aims to create a conversation around the climate emergency whilst exploring the role of design and technology. https://bit.ly/3QUqb9D
Lastly, HeyFiets is converting normal existing bikes into e-bikes. Their purpose is to make electric bicycles more accessible and encourage a more sustainable and circular approach to design. https://bit.ly/3CI2aOU
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Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
