Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Emma C, Mick, Paul, and Lottie for these contributions.
Beauty Pie opened its pop-up concept store ‘Warehouse of Dreams’ allowing shoppers (members and non-members) to try products IRL that are normally only available online. An interesting brand we might have to revisit… https://bit.ly/3bZkeIQ
An insight into the invisible digital dimensions of reality… Eternal Blue is a physical representation of live cyber-attack attempts at the University of Maastricht. The installation acts as a tangible reminder of the cyberattack they suffered in 2019. https://bit.ly/3Pb9Nko
IKEA Kreativ is the latest in IKEA’s innovative digital thinking. Their new AI-powered app lets people see and interact with IKEA products in their homes, giving users a chance to try before they buy. https://bit.ly/3P9J5Zd
PayPal has rebranded to put people first. The identity redesign has ensured the brand becomes more inclusive, both to meet the ADA’s accessible design requirements and reflect their diverse user group. https://bit.ly/3RxuYyi
Lastly, Plastique Mo Depo reminds us that toys aren't just for kids! The hybrid retail concept combines toys, fashion, and contemporary art held within a visually impressive reflective floating box designed like a gallery. https://bit.ly/3canQHY
See more of our regular 'Briefings' here - https://bit.ly/3rylWGs
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
