Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Michelle, Isobel, Emma, and David for these contributions.
Dreamachine is an immersive experience currently in London but touring the UK this summer. Using light and music, a colourful world unfolds behind your closed eyes, created by your brain and completely unique to you. https://www.dreamachine.world/about/ https://bit.ly/3sWLgGu
Experience STEM (Science, Technology, Engineering, and Mathematics) in a whole new way with Genius Gems’ educational play for both kids and families. Read the founder’s story and more about this ‘learning through play’ experience here: https://bit.ly/38Pygvt and a new space they’re launching soon https://bit.ly/3sWLnSq
Ad-generating QR codes sewn into Samsoe Samsoe products let them ‘sell themselves’! If you decide to sell the item, scanning the code pre-populates a Facebook advert with the product’s details, making it easy and seamless to resell garments. https://bit.ly/3sVcsp0
Brands are continuing to create their ultimate experience and brand homes, with one of the latest being the Mont Blanc Haus in Hamburg next to the brand’s HQ. It’s a fantastic space that looks to inspire future generations with its ‘Inspire Writing’ brand purpose. https://bit.ly/3wOAqDB
Microsoft’s Bing is the first major search engine to incorporate ethical fashion filters using Good On You’s sustainability ratings in its search results. This aims to help people see through any potential greenwashing across fashion. https://bit.ly/3wLFAjL
Lastly, a cuteness overload with this surprising campaign from Chanel for Mother’s Day in the US. Plus, they’re also shoppable on their website – enjoy! https://bit.ly/3wL8aSp and even a video https://bit.ly/38gEzb4
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Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
