The Briefing

Issue 46

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Michelle, Emma, Mick, and David for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 29. 06. 2022

H&M and Ikea join forces to create Atelier100, a space for creatives local to the area (London Hammersmith) to produce, exhibit, and sell their products. One to watch, as both brands hope this will revitalise the shopping experience and gets them closer to the creative community

01 Atelier
©H&M / Ikea

Jeep uses Morse Code to acknowledge their adventurous customers and to appreciate the bond they share with each other in their new campaign ‘The Call of Adventure’. A great example of how to use branding to reward loyal customers.

02 Jeep

Hennessy and the NBA floated a basketball court down the River Thames for their ‘Courts Beyond Limits’ series. The activation was a huge hit with fans, as they took home once-in-a-lifetime memories created by the unique experience.

03 Hennessy
©Hennessy / NBA

An experience, not a store…On Running's new Zurich space has been designed specifically for the new consumer. The space is 90% modular and contains some pretty impressive technology, resulting in a fully flexible, personalised customer experience.

Screenshot 2022 06 29 at 14 13 16

More from Ikea, as their innovative thinking continues to propel them towards a more sustainable future. ‘Updateables’ would provide people the ability to update their furniture with suggestions from AI based on their personal needs and in turn extend the item's lifestyle

05 Ikea

Lastly, keed to “Murder your thirst”? Liquid Death is gaining attraction with their cans of water that embody the power of creative branding. Their unconventional branding, phrases, and media stunts seem to be paying off as they build up a following of like-minded people

06 Liquid Death
©Liquid Death

See more of our regular 'Briefings' here -

Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.

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