We are thrilled that our partnership with Guinness Storehouse has been shortlisted in the DBA Design Effectiveness Awards 2025 for the Ingredients Experience.

The Ingredients Experience brings to life the four natural ingredients of Guinness – Barley, Hops, Water, Yeast.

The strategic concept “In Harmony with Nature” reflects Guinness’ commitment to sustainability using artistic installations, vibrant sensory experiences and utilising the iconic industrial backdrop of Storehouse.

Across the design, we used actual ingredients, bespoke scents, custom soundtracks, a real barley field and a world-first water curtain installation. The end result balances human-scale visual and auditory components with dramatic flair.

Discover more about our partnership here: https://www.dalziel-pow.com/work/guinness-storehouse-ingredients-experience-design-agency