Strategy and Transformation Director Paul West shared with Business Quarter his thoughts on how brands are adapting to this Eurozone ‘spending reset’. 

“Brands are shifting the focus to how they can add meaningful value — helping customers on their journey through personalisation, purpose-driven experiences, and emotional connection.” 

Read the full article here: https://businessquarter.co.uk/eurozones-spending-reset-modest-growth-meets-lasting-behaviour-shift/